Meet the Team
Hayley Alexander
Owner & Design Director
Bee Rasmussen
Client Engagement Director
We’re a team of formidable women, & several skilled carpenters, who are going to give you and your home the kind of integrated care, attention, and intention that, frankly, you may not find with other builders.
Aaron Gordon
President & CEO
Jesus V.
Carpenter
Luis L.
Carpenter
Lokai A.K.A “The Bun”
Job Dog
Kilmer A.O.
Supprot Carpenter
William A.
Carpenter
A Team Who Gives a Damn.
“The team was terrific, the craftsmanship was superb, and it was a great pleasure to work with such a professional and personable bunch of people. I have to give thanks to the 415 Remodeling team for all they did on and in connection with my project. We were very lucky to get to work with you all.”
-D.B., SF Homeowner
Our Origins
415 Remodeling was founded as a specialized division of Aaron Gordon Construction (AGC) to meet the demand for high-quality, full-service remodeling in San Francisco. Recognizing the need for a streamlined design-build approach, Aaron Gordon partnered with Bill Johnson in 2014, bringing together their expertise in construction management and residential renovations to offer a seamless experience for homeowners.
In 2015, Hayley Alexander joined as an educated and skilled Interior Designer, adding her skills to the team’s construction capabilities. Together, they provide tailored remodeling solutions, ensuring each project is both functional and client-focused, while maintaining a commitment to craftsmanship and the unique needs of San Francisco homes.
In 2025, our co-founder and president Bill Johnson passed away. Bill was a steady force, a generous presence, and someone whose integrity and humor shaped every part of 415 Remodeling. His legacy lives on in the way we care for our clients, support one another, and build with intention in the city he loved.
Bill Johnson, Owner & Founder and Hayley Alexander, Owner & Design Director
We’re Ready to Build You Something Lasting & Memorable
We design with care, build with intention, and don’t flinch when things get messy.
if you’re ready for a remodel that feels like you, and a team that has your back the whole way through, we’re ready when you are.